MEMBER MEETING: Social Networking: Going over to the dark side or manna from heaven for member engagement?
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Event Registration |
| 23 Nov 2009 |
4:00 PM |
6:00 PM |
Novotel Melbourne on Collins 270 Collins St Melbourne, VIC
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To register for this meeting, please call Alex on (02) 9904 8200 or email info@associations.net.au
In this 2 hour workshop, you ll find out how your association can harness the power of social networking to increase member engagement.
The threats and opportunities:
Presented by Martin Long
* the ongoing challenges of member engagement
* common barriers & threats
* how associations can use social networks as part of their engagement programs
Using the power for good:
Presented by Jenny Ward and Louise Kanis
* why professionals have refrained from social networking
* what would make them participate
* what you need to do to make it successful
About the presenters:
Martin Long FAMI, CPM
Consultant with NFP Analysts, specialising in member engagement, retention and recruitment, communications and marketing. Martin has extensive experience in the not for profit sector.
Jenny Ward and Louise Kanis, Directors, issociate
For 20 years, Jenny and Louise developed communication strategy and campaigns for some of Australia s largest banks, insurers and super funds. They started issociate, a social network of professional and industry associations and their members, this year specifically to provide social networking opportunities to the not for profit sector.
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